Privacy Policy

By accessing or using our Services, you agree to the terms of this Privacy Policy.

Our services include:

• Fresh@ – Your Society's Supermarket
• Strala – Your Society's Salon
• Ride Auto Spa – Car Cleaning Reimagined
• WashX – Laundry, Simplified

1. Information We Collect

We may collect the following categories of information:

A. Personal Information

• Name, phone number, email address, residential address (including society, tower, and flat details)
• Payment and billing details (processed securely through third-party gateways)

B. Service & Transaction Data

• Orders, bookings, subscriptions, and service usage history
• Delivery instructions and preferences
• Feedback, complaints, and customer support interactions

C. Technical & Usage Information

• Device type, operating system, browser type, IP address
• Log files, app usage patterns, clickstream data
• Location information (where enabled by you) for service delivery and tracking

D. Community Interaction Data

• Visitor logs, parcel notifications, parking alerts (where community management features are used)

2. How We Use Your Information

We use your information to:

• Provide and Manage Services – Process bookings, deliver products, fulfill services, and manage subscriptions
• Personalize Your Experience – Recommend services, show relevant offers, and optimize delivery routes
• Communicate with You – Send order updates, service reminders, policy changes, and promotional offers
• Improve Our Services – Analyze usage data, conduct surveys, and enhance operational efficiency
• Ensure Security & Compliance – Detect fraudulent activity, resolve disputes, and comply with legal obligations

3. Sharing of Information

We do not sell your personal data. However, we may share it with:

• Service Partners – Delivery agents, salon professionals, laundry handlers, car wash staff, and grocery pickers
• Technology & Payment Providers – Payment gateways, SMS/email/WhatsApp communication tools, analytics services
• Community Authorities – Society security or management committees (where applicable) for access permissions and verification
• Legal Authorities – When required by law or in response to lawful requests

4. Data Security

We take appropriate technical and organizational measures to protect your information, including:

• Encryption of payment data
• Secure servers and firewalls
• Role-based access control for employees and partners

However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

5. Data Retention

We retain your personal data for as long as necessary to:

• Fulfill the purposes outlined in this policy
• Comply with legal, tax, and regulatory obligations
• Resolve disputes and enforce agreements

6. Your Rights

You may exercise the following rights by contacting us at our support email:

• Access your personal data
• Correct or update inaccurate information
• Request deletion of your data (subject to legal obligations)
• Withdraw consent for certain processing activities
• Opt-out of marketing communications at any time

7. Cookies & Tracking Technologies

Our websites and apps use cookies and similar technologies to:

• Keep you signed in
• Remember preferences
• Measure and improve service performance

You can manage cookie preferences through your browser or device settings.

8. Third-Party Links

Our platform may contain links to third-party websites or services. We are not responsible for their privacy practices and encourage you to review their policies before engaging with them.

9. Changes to This Policy

We may update this Privacy Policy periodically. Any significant changes will be communicated via our app, website, or email. Continued use of our Services after updates constitutes acceptance of the revised policy.

10. Contact Us